ClickBank Affiliate Tip: Direct Link To Checkout

In today's Affiliate Marketing Webinar, I shared a tip on how to get around bad sales copy when you want to promote a great product through ClickBank. The trick is to write your own sales copy for the product, and then link an order button directly to the checkout page.

Typically, when you are promoting a ClickBank product as an affiliate you will use what they call a "hoplink" to the merchant's sales copy. That hoplink tracks the click-through's and you get credit for every sale in the form of commission.

In the rare case that you want to bypass the merchant's sales copy, you can set up a direct link to the checkout page that will still track your referrals. Here's how you do that...

clickbank.net/sell.cgi?YOURID_MERCHANTID/ProductNumber/ProductName

You will need to put the "http://" in front of that, and also make sure the link comes out all on one line - it breaks into two lines here on this page, but you want to make sure to create the link with no spaces or breaks.

There are 4 things you need to edit in that link:

  • YOURID which is your ClickBank ID
  • MERCHANTID the merchant's ClickBank ID
  • ProductNumber
  • ProductName

The product name and product number can be found in the merchant's original checkout link. What I usually do is view the merchant's sales copy page, then click View > Source in my browser. This brings up the source code for the page, and you can locate the order button and analyze their order link.

Obviously it is best to get the merchant's permission to link directly to the checkout from your own sales copy for their product. 😉

You'll also want to test your link once you create it...

Put the order link on your web page, and then click on it to make sure that it works correctly. Once you get to the ClickBank checkout page, put in your zip code and then scroll down to the bottom of the payment page to make sure that your affiliate ID shows up at the very bottom. This is how you know that the link works correctly, and and that it tracks you as the affiliate referrer.

Best,

About Lynn Terry

Lynn Terry is a full-time Internet Marketer with over 17 years experience in online business. Subscribe to ClickNewz for the latest Internet Marketing trends & strategies, Lynn's unique case studies, creative marketing ideas, and candid reviews...more»

Discussion

  1. Thanks for sharing how to do this. When I was trying to promote Clickbank with Adwords I would find products I wanted to promote, just didn't like their sale copy. Now I know how and have bookmarked this page!

  2. Chris Jacobson says

    Great tip. Thanks Lynn!

  3. Sandy Naidu says

    Good tip Lynn...Had no idea we could do this

    Sandy

  4. Michael Weir says

    Very useful when using PPC.

    It makes sense to use your own landing page so you're not directly competing against other affiliates or the merchant.

    But you run the risk of losing a potential customer if they are forced to go through the merchant's landing page as well. This solves the problem.

    Thanks for the tip, Lynn.

  5. Andrea Yager says

    This is Great! I am going to quote you on this! Why? When I was a member of a recent group, they wanted us to promote clickbank products, but we first had to create our own sales page - as the pre sell - all I kept asking was if we did that, cant we skip the clickbank sales page?? So thanks!

  6. This is so neat thanks for sharing. I never knew it was possible.

  7. Hi great information for affiliate.

    By the way, is there any similar trick on applying in CJ ?

    Thanks
    Vince

  8. Not that I know of... but CJ is not the payment processor for their merchants. they are simply a network. ClickBank is actually the processor, which is why you can link directly to checkout that way.

  9. Jun Yuan Lim says

    Hi Lynn

    Great tip there - I tried to use your method to test it out for a particular product but when it went to the payment page, right at the bottom it didn't show my affiliate ID.

    For example sake, I tried out on this product called "Top Secret Fat Loss Secret"

    My affiliate ID is junyuan, Merchant's ID is fatsecret, Product Number is 3 and Product Description is Top_Secret_Fat_Loss_Secret_Pro

    So, the link should be:

    http://clickbank.net/sell.cgi?junyuan_fatsecret/3/Top_Secret_Fat_Loss_Secret_Pro

    So after I created the link above I copied into my Internet browser to test it out - However, affiliate at the bottom of the page isn't my affiliate ID (which is junyuan).

    I did some investigation on the URL and here it is:

    https://ssl.clickbank.net/order/orderform.html?time=1205475915&vvvv=666174736563726574&item=3&titl=Top_Secret_Fat_Loss_Secret_Pro&vvar=&name=&emal=&ctry=&zipc=&affi=junyuan&

    As I've noticed, at the tail end of the URL it says affi=junyuan& - and junyuan is my affiliate ID.

    With that being the case, wonder if I'll be created with the sale if someone clicks on the affiliate link I've created to buy this product?

    Appreciate your help on this.

    Many thanks!

    Regards
    Jun Yuan Lim

  10. Jun Yuan,

    What I discovered the last few days is that the direct link kind of works. It works as long as no one else has been clicked on for their affiliate hoplink. Basically, if a hoplink is registered from a previous click, they will get the credit for the customer's purchase and not you.

    I'm not sure what the link you showed is doing, but it looks like it might be the better way of doing it.

    Thanks,
    Kevin

  11. Actually with ClickBank the last affiliate to refer a buyers gets the commission. No matter how many affiliate links a buyer has clicked first, its the one that 'makes the sale' that earns the cash.

  12. Hi Jun Yuan,

    When I click that link:
    http://clickbank.net/sell.cgi?junyuan_fatsecret/3/Top_Secret_Fat_Loss_Secret_Pro

    I see your affiliate ID at the very bottom of the checkout page. So its working fine 🙂

  13. OK, I'm just saying check it out by clicking on using another persons hoplink so when you get to the PayPal it has their Affiliate ID, then try doing the one that you think works OK. For me the person getting the commission would be the "another psersons hoplink". That's the way it works for me.

  14. Jun Yuan Lim says

    Hi all

    Thanks so much for all the help! Appreciate it. 🙂

    Funny - it just doesn't work on my computer - could it be because I'm using Windows Vista?

    May I ask what Internet Browser are you guys using? I've tried out the link in Mozilla Firefox and IE 7 and it doesn't work - with Windows Vista. Are you guys using Windows XP?

    Cheers,
    Jun Yuan

  15. I just tried it on Vista using IE and it still worked for me. I tried it on XP the last time. So I dont think thats the issue...

  16. Jun Yuan Lim says

    Hi Lynn

    Thanks for your help! Its funny the code just somehow refused to work on my computer. Anyways appreciate all the help once again you've provided! 🙂

    Cheers
    Jun Yuan Lim

  17. Hi folks,

    I can't seem to figure out what might be obvious.

    Mind if I ask where or how you can identify the MERCHANTID , please?

    Is it from the clickbank marketplace?

    Thank you.

    Regards
    tony

  18. Hi Tony,

    What I usually do is view the merchant’s sales copy page, then click View > Source in my browser. This brings up the source code for the page, and you can locate the order button and analyze their order link.

  19. Hi Lynn,

    Thank you for your helpful reply : )

    May I just double check for the example below (after viewing the source code for the order button):

    http://1.widgetproduct.pay.clickbank.net/?detail=Widget_Product_For_Profits

    Would "Widget_Product_For_Profits" (without quotes) be the MERCHANTID, please?

    Please pardon my confusion.

    If I am still way off, would you mind using an example e.g. BurnTheFat.com to show me where is or how to identify the MERCHANTID, please ?

    This would help me lots.

    Thanks, Lynn.

    Cheers
    tony

  20. Hi Tony,

    That site is not using a standard Clickbank checkout link, so I see why you are confused. Contact the merchant and request permission to create your own unique sales page and link directly to checkout. Tell him that you'll need the MerchantID, ProductNumber and ProductName.

  21. Greetings Tony,

    In your example the merchant ID would be widgetproduct.

    The only reason why that link did not work is because widgetproduct is not a real merchant.

    Simply replace that with a real working merchant ID and you're in business.

    I've found that the easiest way to obtain a merchants ID is to go to the checkout screen. The merchant ID and product number will be located right under the word ITEM.

    Richard
    clickbankblog.com

  22. Hi Richard,

    Thanks for your post and feedback.

    Actually, this clickbank link was made-up : )
    http://1.widgetproduct.pay.clickbank.net/?detail=Widget_Product_For_Profits

    Nevertheless, in this example, if "widgetproduct" is the merchantID, then, which is the product number ("1", I guess), and which or where is the product name, please?

    In some clickbank order buttons, I might see
    http://1.widgetthingy.pay.clickbank.com so again, it seems unclear which/where is the product number, product name and merchantID.

    If an actual example could be illustrated using a a real clickbank product, then that probably might clear up my confusion lots : )

    Regardless, thanks again for helping me learn a lil more.

    Cheers
    tony

  23. Lynn,

    You're hot. No really... litterally you are HOT! And intelligent. Golden combination! I wanna date you if you aren't taken yet :).

    Thanks for this tip. Very useful. I needed to do this with some reviews of mine. I saw an instant increase in conversion. superb stuff!

    Thanks, Lynn.

    J.

  24. Thank you Jarod 😳

    Glad you found the tip helpful!

  25. You're welcome. Well deserved praise ;).

    Yeah... this tip was really cool. I am already browsing your site a bit for more useful tips. Al though I am making good money online... even I can learn new things :).

    So... I supose you are a niche marketer... am I right?

    J.

    PS. J. for you Lynn 😉

  26. BTW. About testing the link:

    Do you mean I should actually purchase the product? I would suppose that having your aff. ID at the bottom is enough proof it was successful. But you never know.

  27. So… I supose you are a niche marketer… am I right?

    I am, and I have sites in a variety of niches. I dont discuss them often here, but I did post a bit of insight recently at: http://www.clicknewz.com/1122/how-i-make-money-online-part-2-an-inside-look/

    In regards to testing the link, no - you dont have to purchase the product. You can simply confirm that the ID is at the bottom of the checkout page.

    Though I often purchase through my link to test it and to review the product, and also to review the order/checkout process (ie optin & download page, etc) for a full review.

  28. I agree on purchasing a product to be able to review it. It's an ethical thing, really, isn't it.

    Also, I find it very interesting to analyze the purchase and follow-up process of a website. You can really learn a lot from that.

    About not discussing your niches:

    That's logical. Why should you if they make you money. No need for others to snoop around in your niches ;).

  29. I used to be more liberal about my niches & projects to be honest, but after a few clones in a row... I stopped. I have a few example sites I mention now and then, but I find I lose my passion for them once they're "out".

  30. That is another very good reason why you should keep them to yourself then. Especially when something makes you money.

    I guess most people start out being "liberal" about it in this business model. Untill you realize that it's good for your sales if you actually review the product :).

    Having that said, I know a lot of people who just keep on doing it like that. And they keep on making a cool buck online.

  31. Ahh by liberal I meant sharing my niches & affiliate sites libearlly. I've always been a reviewer 🙂 There are exceptions of course like when I'm selling nascar tickets or something =p

  32. Aaaaah, okay :). Well.. still most people DO review without ever seeing a product. I used to be guilty of that myself 😛

    Not so cool... I know.

    I don't blame you for making an exception with nascar tickets. Would be pretty bored if I had to review those races, myself :). But yeah... you reviewing a nascar race would be the same as me reviewing the barbie convention. It doesn't fit 🙂

  33. Serafettin Arslan says

    I am from Turkey.

    Cok tesekkur ederim (in English; tahnk you very much)

  34. Thanks for the great tip. Now my question is, do you know how to do this AND keep the tracking ID intact? I want to track the keywords from my PPC campaign. Normally, we do this by appending "?tid= 123" to the hop link. Any insights here is much appreciated.

  35. hi, thanks for tharing.

    I also learn another direct checkout link as the format of below:
    http://PRODCT_NUM.AFF_ID_PUBLISHER.pay.clickbank.net

    I this case, it will not override a ClickBank cookie that is already exists in the user computer. You might lose sales with this method.

    So I also think this your direct order format:
    http://PRODCT_NUM.AFF_ID_PUBLISHER.pay.clickbank.net

    Might do the same thing...

  36. Well the method is nice, but the problem is that no tracking for the converting keywords will be running which is bad if you use PPC. For the main-hop-link you can append the /?tid=KEYWORD parameter, but for those direct-to-order-page links I have found no way to attach that in any way.
    Anyone has a workaround for that?

  37. Good question - I dont, but hopefully someone will & they'll share it here. I generally use SEO (free search traffic) to promote products myself...

  38. Hey Lynn,

    Thanks for the link, but I have actually tried it, and it won't override with the previous affiliate that have brought the customer into the offer. I have tried using the hop link provided by Clickbank with a different affiliate ID for the offer and have actually tried bypassing it with your link which looks like this...

    http://clickbank.net/sell.cgi?iproinc_ipodpsp/5/cb-ipodpsp-5

    I have tried it a couple times with that link, but it wont' override the previous affiliate link. Please advise if I did something wrong and help me with this.

    Thanks in advance!

    Fred

  39. Chris Brisson says

    Is there a way to attach the "TID" tracking link to the url?

    That would be killer!

  40. hello all, i cant figure out how to find the merchent id ??? and the product number is the number that the product is listed in the CB marketplace right??
    thanks for any help

  41. Language Courses says

    Very interesting info. Will some merchants close your ClickBank account or not if you do this? And I'm just wondering will direct linking have an effect on refund rate or not?

    Thanks!

  42. Same question Chris asked. How would you include the tracking code into this html code?

  43. I'm honestly not sure guys. I've never used the tracking code myself - time to start, right? Let me know if you figure out any solutions!

  44. Gunjan Tiwari says

    I tested this method & as lot of other guys said earlier... this method doesn't override the previous affiliate's cookie.

    So this is definitely not the full-proof way of by-passing the merchant sales page.

    I guess using the cookie-cutter on your landing page is a must for this method.

    I even tried another format
    http://PRODCT_NUM.AFF_ID_PUBLISHER.pay.clickbank.net

    but this doesn't seems to work now

  45. Personal Debt Coach says

    Thanks, this is just what I was looking for...very helpful. As far as keyword tracking, if you implement google analytics and google adwords together you should be able to come up with a solution. Possibly a redirect in between your order button and the actual clickbank payment page? Just a thought.

  46. PPC Coach Discount says

    Hey,

    I was just looking for a way to do this, and after finding your post I went searching for side-effects.

    When you do direct to checkout, the cookie is not being placed on the prospect's machine (this is actually on cb's tos or faq somewhere). That is the reason why some people here said that the previous referrer gets the credit. The system thinks that he still is the referrer, due to lack of a new cookie.......

    So, basically, you can ask people to clear cookies before going to checkout, but that's a pain the you-know-what and IMO looks amateur-ish.. or hope that they'd never been to that offer before.

    Oh, and tracking it out of the questions as well. And you really want to track! Believe me. Especially if you're doing PPC.

    Bad copy sucks and I wish there was a way to do it, but I guess this is not a solution for a serious campaign.

    Cheers,
    Alex

  47. Thanks for this!!

    I'm not sure why people are so concerned about losing a sale when another affiliate has already beaten you to the punch. In most all cases, this won't happen. The customer is most likely seeing the product for the first time. If it happens once in a while, who really cares? it's not going to make or break your campaign.

  48. I have been looking for a clean way of doing direct linking to the order page but in the above example you dont show where to put the ?=tid information. I would like to track down to the keyword so this is important to me

    thanks

    Mark

  49. I've made 5 sales in the last 10 days using the link structure discussed in the original post... It still works fine on my end.

  50. So it only doesn't work if the prospect has recently viewed the same product through another cookie?

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